• Historical background
    Historical background

    The Priority Group has 30 years of experience in the footwear segment, with a successful track record of innovation and impact on the market.

  • Mission, Vision and Values
    Mission, Vision and Values

    Learn more about the principles of the Priority Group in the fashion market.

  • Structure
    Structure

    The group has 1,200 employees distributed among its headquarters in the city of Ivoti/RS and six manufacturing facilities located in the states of Rio Grande do Sul and Sergipe to meet its demands.

  • Sustainability
    Sustainability

    Besides its care with team, production, innovation, as well as permanent and sustainable growth, the company does not oversee an issue which is relevant to any corporation attentive to society: the environment.