Brand

West Coast, a pioneer in the “worker” concept in Brazil, has a mix of products that joins fashion and style having men as its target audience. With 30 years of history, the brand consolidated itself having a background of innovation and releasing trendy products.

Its leather collections highlight the uniqueness of its product portfolio with three key drivers: Worker, Work&Play and Lifestyle. The result of this blend is the so-called modern “worker” culture – a universe that characterizes West Coast’s approach in relation to fashion, music, and sports.

Marcação

1987 sees West Coast emerge as a brand of men’s footwear inspired by the Californian lifestyle and behavior, with skateboarding and surfing. Its first noteworthy products were the beach sandals, which revolutionized fashion among surfers.

In 1988, the first “worker” boots in the country were produced. They soon became the brand’s iconic product. Later, in 2003, West Coast creates Brazilian’s first tennis shoes, a hybrid and versatile design that combines the style of shoes and the comfort of sneakers for working people’s outfits.

In 2013, the brand increases its mix of products and releases its first clothing collection. In the same year, it reinforces its position in the fashion market by means of a collaboration project never seen before with designer João Pimenta – this ends up being the starting point for the release of the capsule collection West Coast João Pimenta, in SPFW, in the winter of 2014.

In the following year, the partnership brings great results and João Pimenta takes over West Coast’s creative direction, being involved in the construction of the brand’s image and consolidating it among Brazilian’s well-known fashion brands.

DNA

Work

Inspired in the practicality and style of the “worker” culture.

DNA West Coast - Work

West Coast

Based on the authentic behavior and lifestyle of California.

DNA West Coast

Leather

Quality materials, offering more durability and comfort.

DNA West Coast - Leather

Fashion

DNA West Coast - Work

Music

DNA West Coast

Sports

DNA West Coast - Leather

Modern “worker”
culture

30 YEARS


OF EXPERIENCE IN THE MARKET

ONE OF THE
BIGGEST
BRANDS OF
MEN'S SHOES
IN  BRAZIL

AVAILABLE IN OVER

POINTS OF SALE IN THE COUNTRY

PRESENCE IN


COUNTRIES

Instagram

@westcoastbr

West Coast Brasil Since 1987 - Authentic brazilian workwear lifestyle.