Since its beginning in 1987, West Coast bets on a mix of products designed with men as its target audience, joining pieces of information related to fashion and style. Pioneering the “worker” concept in Brazil, the brand consolidated itself having a background in innovation and releasing trendy products.Learn about our brand
ProductsVisit our virtual shop
Responsible for the brands West Coast and Cravo & Canela, the Priority Group has more than 30 years of experience in the footwear industry and is a reference in the fashion market in Brazil.Learn about our history
Insole in shaped E.V.A, with air bubbles anti stress and with high impact absorption, that assure comfort for all the parts of the feet.
Made in expanded P.V.C, this outsole absorbs and dissipate the impact, bringing more flexibility to the move. Exclusive West Coast technology.
Quality materials selected, following the trends of the international fashion world.
Standardization of the quality and agility through automatic stitching machines.
Shoes developed with high standard leathers, selected by specialized professionals.
Replacing the shoelaces by the practicality and comfort of the elastic bands.