Brand
Since its beginning in 1987, West Coast bets on a mix of products designed with men as its target audience, joining pieces of information related to fashion and style. Pioneering the “worker” concept in Brazil, the brand consolidated itself having a background in innovation and releasing trendy products.
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Priority
Group
Responsible for the brands West Coast and Cravo & Canela, the Priority Group has more than 30 years of experience in the footwear industry and is a reference in the fashion market in Brazil.
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Softzone
Insole in shaped E.V.A, with air bubbles anti stress and with high impact absorption, that assure comfort for all the parts of the feet.
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Flexwear
Made in expanded P.V.C, this outsole absorbs and dissipate the impact, bringing more flexibility to the move. Exclusive West Coast technology.
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Fabric
Quality materials selected, following the trends of the international fashion world.
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Programmed Stitching
Standardization of the quality and agility through automatic stitching machines.
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Leather
Shoes developed with high standard leathers, selected by specialized professionals.
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Easy Fitting
Replacing the shoelaces by the practicality and comfort of the elastic bands.